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A tribute to the legendary haciendas that have cultivated blue agave for generations, HACIEN blends Mexican heritage with visionary craft. Rooted in tradition, made for today, our tequila honours the past while pioneering bold new flavoured expressions, always crafted from 100% blue weber agave.
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From day one, our mission has been simple: disrupt the tequila world by innovating with flavoured expressions, while still deeply honouring traditions, always using 100% Blue Weber agave.
We believe the future of tequila is flavoured and you have the opportunity to get in on the action and own a stake in HACIEN.
The blue agave plant (Agave tequilana) is a succulent — not a cactus as many people think — which is native to the dry regions of Mexico, particularly Jalisco. Agave is tended and harvested by jimadores, using knowledge passed down over the generations to ensure each plant is picked at the peak of ripeness. The sharp leaves are cut away, leaving the piña — the spherical core of the plant.
These are slowly baked to break down their complex sugars, then mashed or shredded to extract the agave juice. It’s this pure syrup that forms the basis of all tequilas. In some lower-quality tequilas, the syrup is mixed with other sugars or sweeteners. In HACIEN only 100% blue agave juice is used — resulting in a unique flavour profile which reflects its heritage.
We’re pleased to partner with some of the leading retailers and drinks brands in the industry, to bring HACIEN to an ever-wider audience.
Keep an eye on our social media and blog for stockist-exclusive pop-ups, and unique collaborations on HACIEN cocktails.
Find the latest news, details of HACIEN events and new stockists on our blog.
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